3 Digital Marketing Tips Every Brand Should Know

Monday, February 23rd, 2015

Digital marketing is constantly changing. New technologies emerge regularly and some brands struggle to keep up with the changes. Below are three tips I have compiled to help your initiatives gain momentum within your company, or at least point you in the right direction.

1. The First impression

As the saying goes “you will never get a second chance to make a first impression”. But why is the first impression so important?

In today’s on-demand age we live in, patience wears thin quickly. It just takes all of us a few seconds to ditch content and move to something else. Take a YouTube video for example. If it doesn’t load by a certain amount of seconds, we move to something else. The same thing happens with websites and online marketing.

Conduct speed tests for your website (Google PageSpeed Insights) and optimize your content. Nearly nobody today reads extremely long articles or goes through all the images in a picture gallery. The same goes for online marketing campaigns. Thus, ask yourself, if somebody goes to your website, does he find what he is looking for in a few seconds?

2. Take your time, and money

This point goes hand in hand with the first tip. Cutting corners or reducing your budget will not get you far. If you are building an e-commerce website, take your time to input relevant and attractive content, videos and images for every product. It’s what you input at that stage that will convince users to add the product to the cart or otherwise. If you sell just one product, or are trying to attract people to your shop or showroom, invest in quality images by hiring a professional photographer. They cost money, yes, but in the long run its what most people will base their decision on.

3. Get creative

 ‘Facebook competition: The photo with the most likes wins’. Is that the best you can do? Always strive to create something different. It’s the curiosity of something new that will attract people to your marketing campaign and make it go viral. The same thing goes for your website. Try to start a blog or get people to send you pictures to upload on your website. The more creative you get, the more people interact with your website and talk about your marketing campaign.

Thus to conclude, the notion of ‘let’s launch, then we will improve later as we go along’ is detrimental for websites and marketing campaigns. Make sure you make your first impression count, take your time, spend money wisely and make sure you offer something creative to your audience.

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