Blog Archive

Facebook to reduce number of business posts on user timelines

Feb

Facebook have announced that they will be reducing the number of posts from Business pages from people’s news feeds. This will be done to increase the quantity of posts by friends while scrolling through the social medium. The reasoning behind this, according to Mark Zuckerberg, is that using social media to interact with people we care about can be beneficial, while “passively reading articles or watching videos… may not be as good.”

50% E-Commerce Grant Scheme Launched

Jun

If you are thinking of revamping your eCommerce website, adding eCommerce functionality to your existing website, or perhaps, launching your brand new business idea and selling online – now is the time!

3 Tips to Spice up your Valentine’s Day, Marketing that is!

Jan

It’s Valentine’s day soon, and millions of people worldwide choose this day as an excuse to splurge their cash on their better halves (or themselves). Here are some top tips to help you plan your marketing this Valentines day:

The 3 Essential Tips for a Succesful Christmas Marketing Campaign

Nov

‘Tis the season to make the most of your business. The famous ‘last quarter of the year’ where stores and (hopefully) sales are a-blooming, there’s no better time than this to attract customers – present and new. With businesses struggling for a few moments of attention in their customers’ inboxes and newsfeeds, especially at this time of year, your online marketing strategy must hit the nail on the head.

If you own a .com.mt domain you have to read this

Sep

As you may know, NIC Malta is the entity responsible for the Maltese country code Top Level Domain (ccTLD), a fancy word meaning NIC Malta is in charge of the .com.mt domain.

In a recent proposal brought forward by NIC(Malta) back in June the country domain for Malta will become much shorter… And simpler! The proposal aims to make registration for a .mt domain possible, as opposed to the currently standard and longer .com.mt which we have become accustomed to.

Facebook rolls out new Pages for Business – with one major advantage

Aug

Although Facebook was testing out a new Facebook page for businesses last month, it has now confirmed that the new layout will be available to all its users soon. We had a sneak peek at how this new layout will look like.

How to improve your Email Marketing

Jun

The number of times we have received emails marketing this or that only to swipe and delete them immediately are certainly countless. So one might wonder – are mail shots even worth going to all that trouble for? Well, if you put some thought into them, they can prove to be an excellent marketing tool.

Google is changing its Advertising Layout – Here’s what you need to know.

Feb

Did you recently search something on Google and noticed anything different? Well, if you didn’t, here’s what’s been happening!

Google is increasing the number of paid search listings, or Google adverts, to 4 appearing above the regular search results. They have also proceeded to eliminate the ads that used to appear on the right-hand side of the page. However, what is the implication of this change?

Internet Explorer 8, 9 and 10 expire TODAY!

Jan

Microsoft officially announced that Internet Explorer versions 8, 9 and 10 will not be supported as from Tuesday 12th January 2016.

This means that Microsoft will no longer issue security updates for the above mentioned brower versions, leaving users on older Internet Explorer browsers more open to security threats.

Farewell Flash, you served us well

Aug

It’s getting ever so close – the end of such a great product Flash. To the non-techinical users out there, Flash is what brought the web to life. You most probably have used to watch videos (like on YouTube), play games and view animated websites – it has served us well. So what has changed now?

Boost Online Conversions with this One Simple Trick

Jun

It is a known fact that using images is an ideal way of consumers to get to know your product better. However, recently, more websites are now utilizing ‘full-screen’ images called ‘mega-images’. This does not only have visual impact, but also delivers higher conversions rates.

What do we learn from the Eurovision? (Includes Spoiler Alerts!)

May

Let me be honest: I don’t like the Eurovision – it’s just a carefully crafted money making marketing tool for countries to advertise themselves on television, and has absolutely nothing to do with a singing competition.

Now that I got that off my chest, I’ve written most of this article a number of days ago because I knew that the points below will still be valid, and will continue to be valid in the future. I have adapted them for a marketing perspective, but you can easily adapt them to anything.

Why is web design so important after all?

May

It is a fact that website design is of vital importance to any new or established business. The competition available on the web, together with the nature of the corporate world makes it crucial for any business to enhance its presence online.

In simple terms, web design is quite a feat in itself since the website needs to be aesthetically appealing and have excellent usability. Thus, visitors must find the website user-friendly as well as eye-catching.

Did your website pass the Google mobile-friendly test?

Apr

First things first. In a recent update to its search algorithms, Google will be ranking certain websites higher than others if they are mobile friendly, for searches originating from smartphones. This means, that for desktop users, your ranking will not be affected (you can take a sigh of relief now).

But, take that breath back. According to recent statistics, around 80% of users worldwide use their smartphones to search the internet. In addition, the amount of time users spend on their smartphones just exceeded the amount of time users spend on their desktop computers. This is why Google decided to address the issue of mobile ‘unfriendly’ websites.

Using your Web Analytics to Improve Site Performance

Apr

Having a great website, carefully written content and an SEO strategy in place is useless if you have no way of gauging your website performance. Nowadays, Google Analytics, together with some other major providers of site statistics give you the possibility to measure your site performance as well as opportunities to improve your website experience to your customers.

How #hashtags work, and how you can use them (Part 2)

Mar

Following the brief introduction to hashtags in last week’s blog article, this week we will tackle the differences between the main social media platforms. Lastly, we will also have a look at how to use hashtags to your advantage for your business.

How #hashtags work, and how you can use them (Part 1)

Mar

At first, posting content #like #this may seem confusing and unnecessary. With so much content being posted on the Internet and especially on social media, it was getting very difficult to organize content. Back in 2007, Twitter was the social media channel that started using the hash symbol to group and categorize the millions of tweets being posted by its users. Other social media platforms, like Facebook, Google Plus and Instagram soon followed suit.

Never mind the dress colour. Here is how to improve your chances of going viral.

Feb

“Going viral” for the internet savvy audience means that some content managed to go round the globe a couple of times over, with people liking, sharing, imitating and talking about it. Nobody can really say why a campaign or any form of content goes viral. However you may improve your chances by keeping these guidelines in mind.

3 Digital Marketing Tips Every Brand Should Know

Feb

Digital marketing is constantly changing. New technologies emerge regularly and some brands struggle to keep up with the changes. Below are three tips I have compiled to help your initiatives gain momentum within your company, or at least point you in the right direction.

How did you get your Facebook likes?

Feb

First and foremost, it’s clear. Last week you had 10,000 likes on Facebook, this week 100,000. You’re either a marketing genius, or you paid a few euros to get those likes. Even though you put a ‘Thank you” banner on your Facebook page, people realize that you did not get those likes in a legitimate manner. It is nowadays a known secret that the number of likes, or twitter followers, can easily be bought for a few euros, but this is highly detrimental for your company. Here’s why…

How much should a website cost me?

Feb

This is a very sensitive topic because it involves pricing – however a lot of people ask this question, and few seem to understand where the price actually comes from. Nowadays there are quite a lot of companies and web developers out there that will each quote you different price. However, its not always the case that the more you pay, the better quality or service you will get.

So what makes up the cost of a website? Let me break it down for you.

New Beginnings

Jan

This is my first time writing a blog post. To be honest with you, I have built numerous sites, but I have never created and input my own content in it.

At the beginning of every year, I always set myself new challenges. I don’t call them new years resolutions, but I consider them targets. I just pick one or two and keep those points in mind throughout the year.

New Custom Designed & Developed Website for StreetHR

Set up in 2015, StreetHR has evolved to become a team of approachable, friendly professionals that support business executives and Human Resources professionals within companies who want to take their business to the next level.

Following a major rebranding exercise the team at StreetHR asked us to custom design and develop a website tailor made to their unique approach to business.

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