Club K Malta – Website & Branding

Friday, October 9th, 2015

Club K is a newly established and exclusive platform, which will enable owners of prestige and performance cars to build and enhance bridges between them.

We listened to what the client had in mind, and while maintaining full confidentiality, it was decided that the project is split in various phases, with Phase 1 giving importance to getting people to know the club and encouraging registrations.

The name ‘Club K’ was meticulously chosen by the client and a brand was created. Since the Club is mostly for high-end car brands like Ferrari, Lamborghini and Maserati the image portrayed should be a corporate, simple look and feel. A set of 4 different promotional material was printed and distributed during the event ‘Paqpaqli ghall-Istrina 2015’, encouraging a specific set of car owners to register for this exclusive club.

A website was also built around this exclusive brand. The website needed to be a simple one page website that informs users about the club, the benefits of registering and lastly a registration form together with contact details. The look and feel of the website once again had to match the branding achieved in the logo itself and thus adopted a corporate look and feel while exploiting large imagery to make the website more aesthetically appealing.

A Content Management System (CMS) also meant that the client is free to update any aspect of the site at his convenience thus keeping the site adjourned and providing a better user experience. Lastly, a Facebook page was also set up for an enhanced user – social experience.