Sunday, April 10th, 2016
It was decided that the logo design needed to have a luxurious feel in order to convey a subtle royal tone and the message that ultimately, their clients are treated like royalty. This idea developed into the crown which became the focal point of the logo. The colour gold exudes royalty and luxury, and this is why this colour was opted for. However, the logo was kept as minimalistic as possible with the aim of retaining an elegant feel throughout the brand.
Upon choice of logo, the necessary stationery was then designed and planning for the upcoming website, adhering to the new company branding, commenced.
Facebook have announced that they will be reducing the number of posts from Business pages from people’s news feeds. This will be done to increase the quantity of posts by friends while scrolling through the social medium. The reasoning behind this, according to Mark Zuckerberg, is that using social media to interact with people we care about can be beneficial, while “passively reading articles or watching videos… may not be as good.”
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