Concierge – Logo Design and Branding

Sunday, April 10th, 2016

Concierge is a newly established company offering, as the name suggests, assistance in all areas of business and personal lifestyle. Having taken off successfully, Concierge required a brand new logo design and a rebranding exercise which would appropriately reflect the stellar service they offer.

It was decided that the logo design needed to have a luxurious feel in order to convey a subtle royal tone and the message that ultimately, their clients are treated like royalty. This idea developed into the crown which became the focal point of the logo. The colour gold exudes royalty and luxury, and this is why this colour was opted for. However, the logo was kept as minimalistic as possible with the aim of retaining an elegant feel throughout the brand.

Upon choice of logo, the necessary stationery was then designed and planning for the upcoming website, adhering to the new company branding, commenced.

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