New Custom Designed & Developed Website for Sky Spirit Fitness Lounge

Saturday, February 8th, 2020

Sky Spirit Fitness Lounge is at the forefront when it comes to fitness centres on the island. This Fitness Lounge boasts state-of-the-art gym facilities, an impressive environment and a vast array of fitness classes to cater for all fitness levels. The team at Sky Spirit asked us to revamp their website in order to make it more current to match this gym’s progressive persona, as well as to add some much-needed functionality.

Numerous meetings were held with the client in order to properly understand and get a feel for the direction they intended this website to take. A thorough analysis of the brand and the target market was undertaken in order to come up with the best solution for this website. Web design commenced once this research exercise was concluded and it was decided to keep to the branding colours in order for the website to flow seamlessly with the business.

Web development followed once the design of the website was finalised. This tailor-made website is dynamic in line with the branding of the gym, using parallax effects and video backgrounds, offering a truly immersive user experience.

One of the fundamental custom-made functions of the website is the class schedule and class filter. Users are able to filter their perusal of the class schedule based on their preferences, namely – difficulty, target body area and days of the week. The website also features a seven-day timetable displaying real-time updates such as class cancellations.

Furthermore, users are able to use the website to book classes as well as make membership purchases via online payment during specific promotional campaigns such as open weekends and Black Friday, for instance.

Communication is another integral part of this website, featuring a prominent and frequently updated blog targetting several nutrition and fitness related topics. The website is also connected to the brand’s social media with an Instagram feed running at the bottom of each page and an integrated Facebook Messenger live chat system for real-time customer care.

The website was also functionally coded for mobile and tablet responsiveness. It is imperative for the on-the-go user to be able to access the website comfortably and efficiently through their mobile devices. Search Engine Optimisation (SEO) was also implemented in the website for the website to rank prominently on search engine searches.

A Content Management System (CMS) was built behind the website in order to allow the clients to update the content of the website without the need of our interference. Sessions were set up with the client after the website was finalised in order to ensure that they are fully able to manage their website independently. We aim to hand-hold the client until this is necessary, yet allow the client the freedom and autonomy to eventually manage the website conveniently at their own pace.

We wish Sky Spirit the very best and augur that this website will bring even more success to their already-established brand.